Founded in 2017, CULTA is a startup dedicated to crop breeding and variety development.
Without relying on genome editing or genetic modification, they embrace natural crossbreeding through their signature “fast breeding process,” creating new fruit varieties with care and precision. With this approach, what normally takes over ten years to develop in strawberries can be achieved in just two.
The Art of Unlocking Fruit Potential
In 2024, the Saitama – Namegawa farm began full scale operations. Centered on strawberry cultivation, the farm brings together specialists from diverse disciplines, including breeders focused on developing new varieties and cultivation advisors conducting research and guidance. Day by day, they share insights and engage in multifaceted discussions, refining cultivation methods that unlock the full potential of their unique, in-house varieties.
Sweetness and Strength in a Single Berry
CULTA’s strawberries carry unique names that evoke Japan - SAKURA, NADESHIKO, and YUKIMI. Each variety not only has its own distinctive shape, but also combines firm flesh that withstands long transport with the exceptional sweetness of fully ripened fruit. Born from the desire to share the taste of perfectly ripe Japanese strawberries with the world, these varieties bring a little happiness to fruit lovers everywhere.
Even in Changing Climates, Fruit Flourishes
CULTA’s approach to breeding is guided by a simple philosophy: nurture sustainable agriculture while bringing richness and diversity to every bite. In a world where harvests can be uncertain, they create varieties that retain their flavor and yield, even in a short cultivation period. Through the beauty and variety of fruit, CULTA seeks to deliver small moments of joy to fruit lovers everywhere.
Sign up for our newsletter!
Don’t miss out on special discounts, promotions and newly curated fruits in season.
