High in the serene highlands of eastern Nagano, near Gunma, Karuizawa is a place where every season feels magical. Summer brings cool, refreshing days, and winter turns the town into a sparkling wonderland of snow and lights. Amid this natural beauty, Karuizawa Garden Farm grows strawberries all year round. The sunny days and crisp difference between day and night create perfect conditions for berries that are juicy, sweet, and full of life. Guided by the belief that “Creating smiles through deliciousness,” the farm carefully tends its strawberries with minimal pesticides, making fruit that everyone can enjoy with peace of mind. Each strawberry is a little work of art—vivid, fragrant, and delicious—bringing joy and smiles to people everywhere.