During his college years, Mr. Sugimoto founded Umai Japan, Inc., guided by a simple yet profound purpose — to share the quiet beauty of Japanese persimmons with the world. In the fields of Gifu Prefecture, he nurtured his passion through time-honored techniques, breathing new life into an age-old tradition. Today, his dedication continues to blossom in every harvest, delivering the gentle sweetness of premium Fuyu and Mini Persimmons — fruits of patience, harmony, and heart.