Most strawberries are harvested just before they're fully ripe to reduce damage during transportation. However, BERRY's strawberries are harvested after they're fully ripe. That's because the longer the strawberry stays on the runner, the more sweeter the strawberries get. Where BERRY is located in Iga City, Mie Prefecture, it's extremely cold in the winter with very little sunshine. This harsh climate is unsuitable for mass production, but it's perfect for dedicated farmers who are willing to go the extra mile. The farmers painstakingly monitor each strawberry and adjust the leaves by hand to ensure they're getting the exact amount of sunlight.